On June 18, 2025, the New York State Legislature approved the Fostering Affordability and Integrity Through Reasonable Business Practices Act (the “Act”), marking the first major update to the state’s core consumer protection law in 45 years. If signed into law by Governor Kathy Hochul, the Act will significantly broaden the scope of New York General Business Law § 349 (GBL § 349) by extending liability for not only deceptive practices, but also unfair and abusive business conduct. It will also expand the range of commercial activities covered under the law.